LOS ANGELES, CA / ACCESSWIRE / November 22, 2023 / In January 2021, a small yet determined crew of gym enthusiasts envisioned a fitness community where people of all shapes, sizes, and skills could feel at home. This epiphany led to the creation of New Jersey-based apparel company Muscle Hoodies, a modern testament to the encouragement of mental health in an industry where the topic gets swept under the rug. Founder AnnaMaria Luciano decided to create their alternative to the unfair standards of the gym industry. Muscle Hoodies represent a positive shift in the fitness community, acting as a support system for those lacking the confidence to reach their physical goals. The duo’s focus on changing the scene brought the innovation needed to create workout apparel that disrupts the athleisure scene by enforcing values that remind customers that anyone can achieve their dream physique if they have the self-esteem to do so.
Muscle Hoodies’ growth encouraged the early team to recruit friends to scale the company’s operation, standing as a unit of support for those needing a spark to pursue a fitness journey. Muscle Hoodies curates its products for fitness seekers looking to prioritize health for their minds and muscles, citing mental health as a cornerstone for fitness. Each product purchase contributes a donation to various mental health-related organizations across the country in the spirit of their commitment to the betterment of all people. Muscle Hoodie clothing combines athleisure with meaningful messaging that appeals to people from all spectrums interested in fitness, inspiring confidence as they craft their dream physique physically and mentally.
Despite being trendy and current, like the Stranger Things-inspired collection called “Stronger Things ‘, Muscle Hoodie products prioritize performance and functionality as a core value. Products like the basic bandeau workout bra from their recent Fall Collection include encouraging messaging such as, “Fall in love with yourself,” for women committed to growing in their fitness journey. Muscle Hoodies also creates a supplementary line of accessories highlighting its apparel. This line of products includes socks, custom lifting belts, stickers, barbell bands, a backpack, and patches that all ship with meaningful messaging. As we enter the winter, discover some unique offerings from the Muscle Hoodies Fall Blowout Sale, which includes various highlights from the fall season line-up. Crewnecks, t-shirts, zip-up jackets, leggings, backpacks, patches, and many more essentials are available for up to 50% off!
The Holiday collection, available now, brings new “cold outside” inspired events like a unique assortment of ugly Christmas sweaters, holiday-themed leggings, and characteristic scrunch shorts to keep the gains coming. To fully experience the Muscle Hoodies atmosphere this holiday season when working out, discover the Muscle Hoodies Spotify playlist that contains over 24 hours’ worth of popular music that anyone from fletching to pro-level gym-goers can enjoy. Muscle Hoodies wants anyone considering a fitness journey to understand that the standards set by social media fitness gurus aren’t realistic. External validation and approval won’t always help them reach their fitness goals. As the brand states, you should “be as kind to your mind as you are to your muscles ‘ because mental health should be a priority for everyone, despite being swept under the rug in the fitness world due to unreal expectations projected by the internet. Creating a fitness community that implements apparel as a medium for expression changes the perception of fitness, emphasizing the growth of a better self mentally and physically.
About:
Founded by a seasoned fitness enthusiast, Anna, Muscle Hoodies was built to establish a supportive community. Leveraging her innovative spirit, she designed a gym hoodie that counters the negative aspects of the fitness industry while incorporating all her aspirations. As the company gained momentum, she enlisted a group of like-minded friends who helped her along the way. Muscle Hoodies hopes to see their family expand and invites everyone to join them on this journey for continuous support on your own fitness path!
Contact:
Muscle Hoodies Team
@musclehoodies
[email protected]
https://musclehoodies.online/
SOURCE: Muscle Hoodies
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